Let me start this with a precursor. “What is Contemporary Athlete?” is a question I hate. There is a darned good reason for that too. For a long time I didn’t (and in some cases still don’t) know how to answer it. When I get asked what it is we do here I generally can’t answer it, which from a business standpoint is a horrible thing. That question is then usually followed up by “It looks like…”
What I have learned from the art world is work that I don’t like, or even loath, is something I need to explore. There is something for me to learn and this question is that very thing. It has freaking haunted me since I opened and I hear it at least once a week. So while doing a lot of really important, yet boring, stuff with the move and install of the new facility, I had a lot of time to spend in my head, thinking, and I think I have a pretty good partial answer.
Contemporary Athlete is a philosophy, and as I learned in my undergrad days, a philosophy is about as hard to nail down as was getting that cute brunette in the front of the class to give me her number. Much like that girl it just took some time, some bad jokes, and a little bit of glitter. (The gym version: hard work, tequila, and a new facility.)
Here are some definitions of words that I think about when I think of this place. (Bare with me this is going somewhere)
So here is the 10-second elevator explanation of what we do and what can be communicated to others. Hopefully this will give them an idea of what happens inside and outside the walls here. It also allows me to make sure this ninja school stays true and pointed in the right direction.
This is Ninja School