Privacy
Contemporary Athlete – Privacy Policy
Last updated: June 12 , 2025
1. Who We Are
Contemporary Athlete Inc. (“Contemporary Athlete,” “we,” “us,” or “our”) is a boutique personal-training studio headquartered in Halfmoon, NY, serving clients in-person and online through contemporaryathlete.com (the “Site”) and related digital channels (email, SMS, social media).
2. Scope of This Policy
This Privacy Policy explains how we collect, use, store, and share personal information provided by visitors, prospective clients, and members (“you” or “your”) when you interact with our Site, book appointments, purchase services, or communicate with us. It is drafted to align with:
| U.S. Federal & State Rules | Digital-Marketing Rules |
|---|---|
| FTC Act (unfair/-deceptive practices) | CAN-SPAM Act (commercial email) |
| FCC / TCPA (SMS & voice consent) | GDPR & CCPA/CPRA principles (notice, choice, access) |
Note: This policy is informational and not legal advice; consult counsel for your particular obligations.
3. Information We Collect
| Category | Examples | How We Obtain It |
|---|---|---|
| Identity & Contact | Name, postal address, email, phone | Web forms, in-studio intake, member portal |
| Demographic & Health | Age, gender, fitness goals, medical considerations | Onboarding questionnaires, assessments |
| Payment | Card token, billing address (processed by Stripe) | Secure payment processor; we never see full card details |
| Usage & Device | IP address, pages visited, device type | Cookies, Google Analytics 4 |
| Marketing Preferences | Email/SMS opt-in, communication history | Consent boxes, reply keywords (“STOP”) |
4. Why We Use Your Data
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Service delivery – schedule sessions, track workouts, process payments.
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Member support – respond to inquiries, adjust programs.
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Marketing with consent – send newsletters, promotions, SMS reminders (per CAN-SPAM & TCPA).
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Analytics & site improvement – measure traffic, diagnose performance.
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Legal / compliance – maintain records, detect fraud, honor privacy requests.
5. Legal Grounds (GDPR-style transparency)
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Consent – newsletter signup, SMS alerts, cookies (where required).
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Contract – fulfilling your membership agreement.
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Legitimate interest – improve services, secure our network, limited direct marketing to existing clients.
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Legal obligation – tax, accounting, or regulatory requirements.
6. How & With Whom We Share Information
We do not sell or rent your data. We share only when necessary:
| Recipient | Purpose | Safeguards |
|---|---|---|
| Payment processors (Stripe) | Billing | PCI-DSS compliance |
| Email/SMS platforms (ActiveCampaign, Twilio) | Communications, automations | Data-processing addenda, opt-out controls |
| Analytics providers (Google) | Site metrics | IP anonymization where feasible |
| Professional advisers (legal, tax) | Business operations | Confidentiality clauses |
| Regulators / law enforcement | Legal compliance | Only with valid request or subpoena |
7. International Transfers
Our primary servers are U.S.-based. If we transfer data outside the U.S., we rely on appropriate safeguards (e.g., EU Standard Contractual Clauses).
8. Cookies & Tracking
We use functional cookies, analytics cookies, and limited advertising pixels (e.g., Meta Pixel) to understand audience reach. You can manage preferences via our cookie banner or your browser settings.
9. Email & SMS Marketing Practices
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Explicit opt-in required; no pre-checked boxes.
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Every message includes a clear unsubscribe or STOP mechanism processed within 10 days (CAN-SPAM, TCPA).
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We keep opt-out lists to prevent further messages unless you re-subscribe.
10. Data Security
We employ HTTPS/TLS 1.3, firewall-protected servers, access controls, and encryption at rest for sensitive fields. Staff receive annual security training.
11. Data Retention
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Active clients: data retained for the life of the membership + 3 years.
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Prospects: marketing data purged after 18 months of inactivity.
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Payment records: 7 years (IRS guidelines).
12. Your Rights
Subject to local laws, you may:
| Right | How to Exercise |
|---|---|
| Access / Portability | Email privacy@contemporaryathlete.com |
| Correction | Same as above |
| Deletion (“Right to be Forgotten”) | Verified request; we’ll erase unless we must keep it for legal reasons |
| Opt-out of marketing | Click “Unsubscribe” in any email or reply “STOP” to any SMS |
| Do-Not-Track signals | We honor browser DNT = 1 where technically feasible |
California residents may also submit CCPA requests via our toll-free line (888) 555-1520.
13. Children’s Privacy
We do not knowingly collect data from anyone under 13. If you believe a child has provided personal info without parental consent, contact us and we will delete it promptly.
14. Updates to This Policy
We may modify this Policy to reflect new services or regulatory changes. Material changes will be highlighted on this page and, where appropriate, emailed to you. Continued use after the “Last updated” date constitutes acceptance.
15. Contact Us
Questions or concerns?
Contemporary Athlete Inc.
U.S. 9, 1613 Halfmoon Pkwy Suite B, Clifton Park, NY 12065
privacy@contemporaryathlete.com | (518) 665-3061
Keeping your data safe is central to our mission of helping busy professionals thrive. Thank you for trusting Contemporary Athlete with your information.